Today's sporting goods and toys industry is highly dynamic, both lucrative and growing in double digits. High growth attracts new players to the over-crowded marketspace limiting existing player growth potential and pricing power. Thriving sporting goods and toys companies explore differentiation and personalization to deliver novel experiences. The availability of data from IoT, combined with AI, allows manufacturers to cater to unmet needs and additional service revenue streams. Furthermore, the customer requirements for greener, safer, intelligent, cost-effective, connected, and more adaptable lead to an explosion of complexity in design, materials selection, and manufacturing. How do designers know that the change in the design parameters won't negatively affect product performance? How can engineers ensure the transition to new material does not affect the end product strength or stiffness? Relying purely on physical testing with costly prototypes is time-consuming and expensive. Innovators rely on the digital twin to answer such complex situations. Simulation lets you quickly test new design ideas before ever cutting a physical prototype. Engineers can rapidly evaluate many new design variants to find the right design for your application and then perform final physical tests to validate your simulation and the final qualification needed to meet regulations.
Siemens Digital Industries Software delivers best-in-class CAE simulation, system simulation, testing solutions, and design exploration and analytics. Our simulation and test solutions can help you gain better insight into product functional performance early on and in all stages of product development.