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消费品和零售行业

消费品和零售行业的数字化

消费品公司必须实现转型,才能应对市场的巨变。 全球化、愈加严格的监管要求、移动商务和消费者行为的变化,正在推动消费品公司重新定义上市速度和供应链所需的灵活性。 没有数字化企业作为前提,各公司将无法应对复杂性。 我们的典范做法和软件解决方案推动了整个企业价值链中的消费品数字化。

消费品和零售行业

消费品和零售行业的数字化

消费品公司必须实现转型,才能应对市场的巨变。 全球化、愈加严格的监管要求、移动商务和消费者行为的变化,正在推动消费品公司重新定义上市速度和供应链所需的灵活性。 没有数字化企业作为前提,各公司将无法应对复杂性。 我们的典范做法和软件解决方案推动了整个企业价值链中的消费品数字化。

Digitalization helps Black Diamond earn buyer loyalty and climber trust

Black Diamond engineers explain how they’ve merged the form and function of climbing gear to earn buyer loyalty and the trust of the world’s greatest climbers—like Tommy Caldwell, who made the toughest free climb in history when he scaled Yosemite’s Dawn Wall. Our solutions helped unify industrial design and engineering for gear that’s beautiful enough to attract buyers, light enough to carry…and strong enough save lives.

精选客户成功案例

Heimon Kala

Finnish fish producer optimizes production with Siemens MindSphere IoT operating system

Heimon Kala uses MindSphere to increase production by 25 percent

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面向消费品的产品数据管理

如今的消费品行业面临着前所未有的成本竞争压力,因此不遗余力地提高效率就成了制造商仅余的选择。要实现这一目标,用于流程和数据管理的生命周期方法就必不可少。我们的解决方案可集中管理技术信息,这些信息不仅能够进行实时更新,而且易于访问。这能够提高效率,帮助您以较为合理的方式管理更改、执行工作流程、提升质量并与外部供应商和客户取得联系。

物联网 (IoT) 与生命周期分析

品牌制造商若要实时了解并控制其生产流程,在整个产品生命周期内进行高等分析就显得至关重要。
我们的解决方案将物联网 (IoT) 提供的数据与产品生命周期中执行的分析相结合,能够为消费品公司的生产流程带来所需的灵活性,从而满足定制化产品、能源管理、可持续性以及可跟踪性方面的需求。

需求管理

一款成功的消费品离不开对市场趋势和客户需求的严谨分析。设计师必须全面考虑各种因素,例如市场监管要求、成本、雷同产品的后果以及对经济高效的生产流程的要求。管理所有这些需求绝非易事。 我们的需求管理解决方案提供了一种安全的全球性平台,其中集成了整个产品生命周期内的消费者和客户需求。它能够高效地捕捉和管理需求,并将其传达给参与开发的所有人员。

产品成本管理

在消费品行业,由于竞争日趋激烈,利润空间日益紧缩,实现目标成本显得尤为重要。 我们的集成化产品成本管理解决方案使客户能够在开发过程早期就确定产品的理想价格,这能够决定产品的成败。

Engineering Data Management

Performance footwear is becoming increasingly complex with personalization and embedded technologies.  Performance footwear and sports uniforms are now connected and instruments that measure athlete performance. Companies have to design and validate the performance and safety; while communicating specifications to a supply chain that is more than 10,000 miles away. Our engineering data management solution enables a company to manage all the data for multi-disciplinary design across the full engineering lifecycle including with all partners across the supply chain.

Engineering Data Management

The multi-disciplinary approach to product lifecycle management offered by Siemens PLM Software improves performance and scalability. With intelligent management, sharing, and synchronization of holistic engineering data across domains and functions, food and beverage companies gain a highly efficient and strategic approach to facility design, manufacturing processes, and management of lines and equipment.

面向美容、个人及家庭护理的产品设计

如今,美容、个人及家庭护理行业的产品设计必须将精美外观与复杂功能相结合,才能赢得消费者的青睐并吸引他们购买。 

我们的解决方案可将机械设计与电气和软件设计相结合,从而实现无缝的成品设计 — 打造这些复杂产品的完整数字化双胞胎。利用我们的解决方案更快、更高效地设计更具创新性的产品。

产品设计

利用全面的 3D 产品设计工具,以上佳的质量和优异的成本实现卓越创新。  虽然家庭和办公室商品的设计越来越复杂,但这些产品必须直观易用。 我们集成、直观的一流设计功能套件可以使您的设计团队按时打造正确的产品,并且一次成功。

Product Design for Apparel, Footwear & Accessories

The pace of change in fashion and performance footwear is like no other industry. We have lost the rhythm of seasons as companies launch new fashion weekly. With consumers demanding personalization and most manufacturing done in Asia, the complexity of managing lines, launches and the supply chain is rising exponentially. Our integrated design and manufacturing solution is helping customers find the agility and speed to win in the world of fast fashion.

面向消费品的包装设计

如今,消费品包装设计者们面临着各种全新挑战,例如确保环保合规性的透明度、加快产品周期以及应对在线商务和直接对接消费者所带来的较高应力。我们提供了一套完全集成式工具,能够快速开发包装,能贯穿从初步概念设计到详细包装的全程,并兼顾产品与生产设备之间的全面关联性以及前沿的设计和仿真功能。

插图开发

如今,要在潮流瞬息万变的时尚界占据一席之地,鞋类和服装公司需要时时刻刻推陈出新。因此,灵活的艺术创意必不可少。  要实现这一点,必须对资产进行重用。通过基于产品生命周期管理进行艺术创意,不仅可确保数据的准确性和资产的重用性,而且能够快速即时创建配置,甚至是个性化标签或字母组合标志。在鞋类、服装和配饰市场中,艺术创意对产品设计的重要性丝毫不逊于对包装和标签的重要性。  艺术创意的灵活性关乎着最终能否在数天内交付个性化的产品设计。

Supply Chain Collaboration

As suppliers take on more responsibility in the creation of your products, a “one size fits all” approach to supplier integration is no longer viable. You must be able to digitally interact with all suppliers, even those who are geographically dispersed and outside your PLM environment.

Our tools and solutions provide a comprehensive approach to managing supplier interactions. They support multiple use cases such as design data exchange, direct materials sourcing and supplier program management.

Manufacturing Process Planning

Changing market demands are forcing the consumer goods industry to produce more efficiently. Companies must optimize the use of their plants and adapt quickly to production lots that are becoming smaller and smaller. These challenges are complicated by high quality standards and increasing regulations. With our solutions, we offer a broad range of tools to streamline your process planning workflows, automate non-value-added planning tasks, and validate the best plan for making products.

制造规划

<p>如今,市场需求瞬息万变,提高生产效率已成为消费品行业迫在眉睫的问题。各大公司必须优化工厂的使用情况,并迅速适应越来越多的小批量生产需求。而随着质量标准的日益提高和新法规的不断出台,这些挑战变得愈发复杂。我们的解决方案提供了一系列不同的工具,可简化您的流程规划工作流程、自动执行非增值规划任务并验证理想的产品生产计划。</p>

Manufacturing Data Management

Every time you develop a new food product or beauty cream you face the challenges of a market that increasingly demands new, personalized and affordable products. These challenges require that you evaluate the production process early in the product development phase.

Our solution for manufacturing process and data management enables customers to collaboratively create, validate and optimize manufacturing plants concurrently with product design.

Factory Layout, Line Design & Optimization for Beauty, Personal Care, & Home Care

The Consumer Package Goods industry is experiencing reduced margins along with the need to rapidly introduce new products. Designing the factory layout to produce a variety of products is essential to efficiency. Our completely integrated factory layout, line design & optimization solution enables you to maximize productivity, increase profitability and determine the best way to realize your products.

Factory Layout, Line Design & Optimization for Home & Office Goods

Consumer products industry, such as furniture, sporting goods, shoes, clothes, and objects for home and office, is experiencing reduced margins along with the need to rapidly introduce new products. Designing the factory layout to produce a variety of products  is essential to efficiency. Our completely integrated factory layout, line design optimization solution enables you to maximize productivity, increase profitability and determine the best way to realize your products.

Automation Engineering & Commissioning

Consumer products are produced by systems that are increasingly sophisticated and complex, and consequently, difficult to develop and modify. Automation Engineering and Virtual Commissioning allow manufacturers to start-up and fine-tune production processes on virtual models, saving time and cost, reducing the risk of production downtime and potential work-related accidents.

Production Planning & Scheduling

Advanced planning and scheduling in real-time are essential in the Consumer Products industry, where consumer's preferences change rapidly and margins are always under pressure. Our planning and scheduling solution, allows you to create an efficient and responsive factory that delivers quality products and market success.

Closed Loop Quality

Manufacturers of home and office products as well as sporting goods and toys face pressures from new trends such as increased product complexity, the trend toward customization, and the Internet of Things (IoT). Our integrated quality management solution is uniquely effective across the entire value chain in its ability to improve quality and reduce costs by optimizing all fabrication steps, and recognizing and acting in time to prevent potential material or process problems.

Manufacturing Execution Management

As the Consumer Goods industry responds to new market demands, the adoption of an efficient Manufacturing Execution System (MES) that is vertically and horizontally integrated into the company structure is crucial. Our system is a sophisticated, highly scalable MES that delivers multiple capabilities and allows you to balance production efficiency with quality and visibility. It will enable you to optimize production, ultimately resulting in higher manufacturing responsiveness.

技术发布

产品出版物的内容必须正确,并且必须符合监管要求。 它们还需要针对地理区域或客户进行定制。 我们的解决方案套件可使技术出版物与产品变更保持同步,并允许直接使用工程源数据。 我们的集成文档管理和出版解决方案可将您的文档开发和管理流程与 PLM 环境中的产品数据进行同步。

Food Safety

如今的消费者健康意识强烈,他们看待食物的方式也在转变。他们不仅需要高质量的食品成分,还希望食品整个生产过程的安全有所保障,并且符合法规要求。如果这些需求无从满足,品牌价值就会受到伤害。我们的解决方案可供您全面查看产品和生产信息,包括整个供应链,并能够专门解决合规管理问题和处理复杂的变更流程。

面向食品和饮料行业的包装设计

包装是极富成效的品牌营销工具,但同时也必须满足日常使用需求。随着线上商务的兴起,设计师必须应对环保合规性要求、因社交媒体而缩短的产品生命周期以及更大的机械应力。我们的全套包装设计和可视化功能可帮助设计师打造消费者们所青睐的包装,同时具有结构完整性,可确保在全球范围内高效生产。

包装设计

包装是极富成效的品牌营销工具,但同时也必须满足日常使用需求。随着线上商务的兴起,设计师必须应对环保合规性要求、因社交媒体而缩短的产品生命周期以及更大的机械应力。我们的全套包装设计和可视化功能可帮助设计师打造消费者们所青睐的包装,同时具有结构完整性,可确保在全球范围内高效生产。

Formulated Product Design

客户需要健康、环保且价格低廉的创新产品。这给产品开发带来了巨大压力。缩短产品上市时间并提高灵活性和效率需要复杂的配方设计、仿真和管理功能,包括详细的材料特性管理、有效的候选选择机制和质量测试参数化。通过与完整的研发和制造集成相结合,我们的数字配方解决方案将简化和优化研发相关的流程,为您带来无可比拟的竞争优势。

配方产品设计

客户需要健康、环保且价格低廉的创新产品。这给产品开发带来了巨大压力。缩短产品上市时间并提高灵活性和效率需要复杂的配方设计、仿真和管理功能,包括详细的材料特性管理、有效的候选选择机制和质量测试参数化。通过与完整的研发和制造集成相结合,我们的数字配方解决方案将简化和优化研发相关的流程,为您带来无可比拟的竞争优势。

插图开发

艺术创意是品牌资产的主要传播渠道,也是刺激消费者购买的关键信息。此类创意必须契合需求且符合规定,同时能够传达产品的主张和益处。  通过基于 PLM 进行艺术创意,不仅可提高敏捷性和质量,降低召回风险,而且能够使设计师更加专注于创意设计,从而推动消费者购买并提高忠诚度。

数字样机、虚拟和增强现实

过去,在将产品投放市场之前,需要对产品和包装功能进行验证;这是一个漫长且成本高昂的过程,还需创建一个或多个物理模型。而在对个性化、创新和速度要求极高的消费者市场中,这一过程变得愈发难以实现。我们的数字模型和设计评审解决方案可帮助整个供应链中的团队在制造之前组装、显示和分析模型,并及早发现问题。

Food Safety

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Product Data Management

With today’s Consumer Goods industry more cost-competitive than ever, manufacturers must increase efficiency wherever possible. A lifecycle approach to process and data management is critical for this. Our solution centralizes technical information and keeps it up-to-date and accessible. This creates efficiency gains that will improve how you manage change, execute work processes, drive quality, and connect to external suppliers and customers.

Product Data Management

In the fashion industry, manufacturing is often done by suppliers, located far from where the products are designed. A lifecycle approach to process and data management is critical for making this practice function effectively.

Our solution centralizes technical information and keeps it up-to-date and accessible. It creates efficiency gains that will improve how you manage change, execute work processes, drive quality, and connect to external suppliers and manufacturing process definitions and execution.

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