Hendrick Motorsports - Creating the digital twin

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Hendrick Motorsports uses software technologies from Siemens Digital Industries Software to power its digital race to the starting line and to victory lane. These technologies enable Hendrick Motorsports to leverage the digital twin to enhance performance, reliability and turn designs into usable parts to go on their race cars.

Integrate and Enhance: Low-code Integration Capabilities

On behalf of Siemens Digital Industries Software and Hendrick Motorsports, we would like to invite you to visit and explore the Hendrick Motorsports campus in VR 360, but also learn firsthand how Hendrick Motorsports is leveraging digital twin methodologies to remain competitive.

Hendrick Motorsports is a critically acclaimed and immensely successful NASCAR® racing team. Operating out of a 430,000 square-foot campus in Concord, North Carolina the team is supported by a staff of more than 600 teammates and a wide array of sophisticated tools and technology. Hendrick Motorsports represents an important part of NASCAR history, having won 12 championships in the premier NASCAR Cup Series. Their roster of drivers includes Chase Elliott, William Byron, Jimmie Johnson and Alex Bowman.

Hendrick Motorsports uses software technologies from Siemens Digital Industries Software to power its digital race to the starting line and to victory lane. These technologies enable Hendrick Motorsports to leverage the digital twin to enhance performance, reliability and turn designs into usable parts to go on their race cars.

Introduction - Hendrick Motorsports - Who are we?


Virtual tour and presentation of Engine Engineering and Manufacturing / CNC Shop

Powertrain Construction

  • Engine
  • Rear Gear
  • Transmission

Engineering

  • Design
  • Analysis
  • Simulation

Development

  • Firing & Non-Firing Testing
  • Indicating Instrumentation

Manufacturing

  • CNC Milling
  • CNC Turning
  • Additive

Quality Control, Metrology

Team Operations Building

Engine Performance/ Dyno

Composite Shop

Chassis Engineering

Pit Department

Hendrick Performance & Training Facility 


Presenter:

James L. Wall, II is Director of Engineering for 12-time NASCAR Cup Series Champions Hendrick Motorsports. He leads a team of 120 people that produce more than 600 engine builds annually. He oversees the engineering, manufacturing, development, production, track operations, transmission, driveshaft, and rear-gear groups.

At 18 years old, Jim began working with legendary engine builder Randy Dorton at Competition Engines. Jim received his B.S. in electrical engineering at NC State in 1985. He worked for the Hendrick Motorsports engine program as their first degreed engineer before finishing his M.S. in electrical engineering at NC State in 1988 with a concentration in Power Systems and Circuit Design and a minor in Mathematics.

After rejoining Hendrick Motorsports in 1989, Jim began his full time work on engines, dyno test systems, instrumentation, part design, analysis, and performance optimization. He founded the Information Technology group, implemented 3D CAD/CAM/CAE and PLM, started a Quality Control Metrology lab, integrated 5 axis CNC manufacturing operations, and implemented an Additive Manufacturing Lab. Jim plays a pivotal, hands- on role in developing and managing Hendrick Motorsports’ vital relationships with technical partners, including Chevrolet/GM Powertrain, Bosch, Siemens PLM, Haas Automation and Valvoline. He is a frequent keynote presenter at corporate events and conferences and has been featured in numerous publications for his expert insight into metrology, manufacturing, IT, PLM, and CAD/CAM/CAE.

During Jim’s 30-year tenure, Hendrick Motorsports has been awarded a NASCAR-leading 20 engine builder of the year awards. He has contributed to all 12 of the team’s Cup-level championships and its 15 NASCAR national series owner titles, which are both all-time records.

In 2003, Jim was presented with the Papa Joe Hendrick Award of Excellence, which is Hendrick Motorsports’ highest honor bestowed for significant contributions to the organization. Jim is on the advisory board of the Boys & Girls Club of Cabarrus County and serves at First Baptist Church in Concord, North Carolina.