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Artwork Development

Footwear and apparel companies are competing in the Fast Fashion world and required to launch products in days. Agility in artwork is a necessity.  Re-use of assets enables agility. Artwork built on a product lifecycle management foundation provides the confidence of data accuracy, asset re-use and the ability to quickly create configurations and even personalized labels or monograms on the fly.

Artwork in the footwear, apparel and accessories market is as important to the product design as it is to the package and label.  Agility in artwork is critical in the last mile of delivering personalized product designs in days.

Footwear and apparel companies are competing in the Fast Fashion world and required to launch products in days. Agility in artwork is a necessity.  Re-use of assets enables agility. Artwork built on a product lifecycle management foundation provides the confidence of data accuracy, asset re-use and the ability to quickly create configurations and even personalized labels or monograms on the fly.

Artwork in the footwear, apparel and accessories market is as important to the product design as it is to the package and label.  Agility in artwork is critical in the last mile of delivering personalized product designs in days.

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Brand recognition and protection is key for any consumer goods company, but they are crucial in the Apparel, Footwear and Accessories industry. The brand image is included on the product, product label and the packaging, where relevant.  Product customization and personalization are new market drivers and must be managed to facilitate interaction between creative and product development departments.
Generally, information exchange between departments does not keep up with the frequency of product changes; especially in the fast moving apparel and footwear industry 
Our solution leverages information management platforms to their fullest extent Information is available from a single source and changes propagate to affected domains instantaneously, making it very easy to ensure data quality and efficiently re-use assets. The solution also supports  concurrent workflows that can ensure dependencies, working across internal organizational silos, but also seamless collaboration with suppliers.  

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