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White paper

IP&LM: Enabling excellence in a digitally transformed future of work

Today’s business environment is starting to give us a glimpse of the way we will work in the future. The norm today is operating under a VUCA dynamic environment.

When VUCA was first coined, its intention was to highlight the volatility, uncertainty, complexity and ambiguity in the world. Yet, the future of work expects more disruptions while consumers’ demands increase. The risks in innovation in consumer products (including product launches) could not be higher. Integrated solutions that allow for collaborating and fostering intimate interactions along a product lifecycle are a must for tomorrow’s organizations.


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About the Author: Dr. Al Zeitoun, PgMP, PMI Fellow

Dr. Al Zeitoun, Program Management Professional (PgMP)®, PMI Fellow, Global Innovation Strategist, is an executive who strives to unlock and transform organizations' digital future by offering end to-end support for their business strategy.

Dr. Zeitoun held senior leadership roles spanning a diverse range of industries across global regions, such as with Booz Allen Hamilton, with a common focus around delivery of world-class solutions and solving customers' pains as industries move to digital. His experiences included serving on PMI’s Global Board of Directors, PM Solutions President, Emirates Nuclear Energy Corporation Executive Director, and International Institute for Learning’s Chief Projects Officer.

Hear from Dr. Zeitoun on how integrated program and lifecycle management can digitally transform product development and releases in this video.

What is integrated program & lifecycle management?

Integrated program and lifecycle management is a digital thread that links data and processes together.
Companies looking for innovation in the Food and Beverage industry will be able to understand the interaction between:

  • Brand portfolio management
  • Program management
  • Project management
  • Product lifecycle management
  • Brand portfolio management
  • Program management
  • Project management
  • Product lifecycle management

The benefits of integrating project management and product lifecycle management (PLM)

Most enterprise applications and all standalone solutions fail to cover the funnel needed for innovation consumer products. Quality, costs, and sustainability are being compromised in the overall process. Several solutions offer traditional project management capabilities, but the holistic view is missing. A new approach combines project management with product lifecycle management. This will help companies leverage their intellectual property efficiently and become faster at launching new product initiatives to market.

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