23 August 2010

Siemens PLM Software Enhances Market Presence and Expands Customer Service Resources in Australia and New Zealand

SYDNEY, Australia, August 23, 2010 – Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services, today announced the appointment of Phoenx PLM, EnDuraSim and ADA CADPartners as new reseller service partners to significantly strengthen its customer-service and technical resources across Australia.

Siemens PLM Software appointed these highly experienced partners following an extensive review to identify ways to enhance customer support and expand regional resources. In addition to appointing new resellers, Siemens PLM Software also increased its local professional capabilities by bringing on board a new professional services team led by a senior regional director for Australia & New Zealand.

Siemens PLM Software reseller service partners and customers will also gain access to a globally ranked, technical regional support center. The telephone support center will operate during Australian business hours. Siemens PLM Software will also have a local support account manager dedicated to partner and customer needs.

“Siemens PLM Software is committed to using our channel centric strategy to continually enhance customer access to our industry leading PLM technology,” said Rajiv Ghatikar, vice president and general manager, ASEAN/Australia, Siemens PLM Software. “The new appointments, dedicated customer-support and service initiatives expand our reach and execution capability to help customers leverage PLM to capitalize on growing market opportunities.”

Phoenx PLM, a KarelCAD group company, will sell and support a full range of Siemens PLM Software turnkey solutions including NX™ software, the company’s flagship computer-aided design, manufacturing and engineering analysis (CAD/CAM/CAE) solution, and Teamcenter® software, the world’s most widely used PLM system, from offices in Auckland, Adelaide, Brisbane, Melbourne, Perth and Sydney.

EnDuraSim, a Siemens PLM Software CAE solution partner, has been appointed as Tier 1 reseller based in Sydney. It will specialize in Siemens PLM Software's industry-leading computer aided engineering (CAE) portfolios including NX Nastran® software, Femap® software, NX CAE and NX Advanced Simulation.

ADA CADPartners, based in Brisbane, will sell and support Teamcenter and Teamcenter® Express software in Queensland.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 6.7 million licensed seats and 63,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About the Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, industrial controls and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 39,000 employees worldwide (September 30), Siemens Industry Automation achieved sales of €7.0 billion in fiscal year 2009. www.siemens.com/industryautomation

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. Femap, NX and Teamcenter are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. NASTRAN is a registered trademark of the National Aeronautics and Space Administration. All other trademarks, registered trademarks or service marks belong to their respective holders.