Portfolio expansion

Portfolio expansion is one of the key business strategies of UDS. “UDS has a unique and strong capacity to provide total solutions using the entire Siemens Digital Industries Software portfolio,” explains Caihua Zhu, general manager of UDS. “Expanding our expertise throughout the portfolio helps us dig out more opportunities to sell more Siemens solutions and helps customers to develop their value chains.”

Professional industry solutions and services

“We focus on providing professional industry solutions and services to sub-industry customers and helping them to meet their specific business requirements,” says Zhu. “An example is the elevator industry: we provide them customized solutions that are developed using Siemens Digital Industries Software’s solution framework and target their industry’s specific challenges. By resolving their issues in product design and development processes, we help them to further improve product quality and increase profits.”

Full-scale support from Siemens

“UDS and Siemens Digital Industries Software’s collaboration has been ongoing for more than 20 years, and we have received very good full-scale support from Siemens,” Zhu says. “Siemens led UDS into the PLM business, and delivered great support in sales, marketing, technology and service. We received so many benefits from Siemens, and its PLM business is the core of our business.”

The Siemens channel partner management team in the Asia-Pacific region and Greater China has helped guide the development of the UDS business, and lent assistance in building the UDS team and designing marketing campaigns. “Siemens Asia-Pacific and the country team held business development workshops with us, and helped us set the direction and strategy, as well as helping us to improve our selling capability.”

The channel management team also reviews business results and helps improve performance and management capabilities. Training from Siemens develops sales skills and technical knowledge, and its certification program helps develop the UDS team for professional sales. “In marketing, we got great support from Siemens’ market development funds to improve our market coverage,” Zhu says. With this full-scale support UDS has a healthy and continuously growing business model.

Recognizing success

“We have a long investment in PLM and more than 20 years of experience providing PLM solutions to our customers, giving us a great advantage in the market and keeping us ahead of our competition,” says Zhu. The company’s outstanding performance was most recently recognized by Siemens at the Converge Asia-Pacific Partner Forum, when UDS was awarded Best Marketing Performance in Greater China for 2016.