The consumer industry faces many challenges: A performance analysis of 34 of the world’s top 50 consumer goods companies shows that 85 percent of those big companies had seen a decline in either revenues, profits or both. Only 15 percent managed to escape unscathed.
In the consumer products and cosmetics industries, consumers are now the primary influencers in the innovation process. There is demand for personalized products with unique experiences at no additional cost. This leads companies to create smaller batch sizes to cater to diversified and to some degree, individualized needs.
A holistic digital twin approach comprising product, production and performance, and leveraging a solid collaboration platform enables a seamless transition between the virtual and the real world.
The ability to perform product and process simulation for food and beverage and cosmetics and beauty is becoming a cornerstone that allows companies launch more products faster to market.
In this white paper, learn how simulation and computational algorithms can be applied in the consumer products industry.
How can physics and simulation help the consumer products industry?
Highly complex physico-chemical phenomena, multi-phase flows, chemical reactions, heat and mass transfer, fluid-fluid interactions, and solid-fluid interactions play a crucial role. Chemical reactions also occur due to electrothermal and electromagnetic forces.
The processes are becoming more complex as these interactions are scale-dependent. Consequently, equipment design has traditionally been based on the application of rules of thumb and experience. However, to remain competitive in the market and consistently produce quality products with higher yield, conversion and purity, the consumer products industry is actively looking forward to using a comprehensive digital twin.
How to simulate ketchup and other non-Newtonian substances?
Did you know that ketchup is a non-Newtonian substance? These substances are difficult to simulate because they behave as liquids or solids depending on the conditions of temperature and pressure. This is the same case of creams, toothpaste, and most beauty and cosmetics products.
Calculating the dose of ketchup or cream that must drip from a bottle becomes a non-trivial process that requires advanced packaging simulation for consumer products. Bottle shape, materials, package size, ingredients, and finger pressure must be taken into consideration to create a digital twin of the bottle that can be simulated and iterated to create the optimal design. Learn more about how to apply simulation in the paper.
How to simulate sterilization and pasteurization of food products?
Heating and cooling products are necessary steps present in every food and beverage production process. In the food and beverage industry, pasteurization and sterilization are processes difficult to scale up because those require specific lines that must be configured/adapted to the type of product. Sauces, beverages, prepared foods behave differently when mixing, rotating in order to maximize a uniform heat transfer; this is where simulation excels to optimize these processes. Learn more about these processes in the paper.