Plano, Texas, 01 May 2018

Siemens PLM Software appoints Senior Vice President of Marketing and Strategy

Siemens PLM Software announced today the appointment of Brenda Discher in a new position for the company, senior vice president for Strategy and Marketing. Reporting directly to CEO Tony Hemmelgarn, this position will be responsible for transforming the Siemens PLM Software and Mentor marketing and strategy functions into a combined organization that will play a significant role in the growth of the company going forward. 

"We’ve been quite successful in partnering with mid- to large-size companies to help them realize their innovation goals through the application of our software,” said Tony Hemmelgarn, CEO of Siemens PLM Software. “Brenda’s background and experience add an important component to our team, which can help increase our focus in helping small and mid-size companies leverage our software to transform their business as well.”

Most recently, Discher served as vice president of Global Customer Service/Support for Autodesk. In this role, she was responsible for transforming the customer service and engagement process as the company transitioned to Software as a service (Saas). Brenda led online community and customer success functions, working to ensure customer adoption and retention.

Prior to this responsibility, Discher spent nearly 20 years in various marketing leadership positions at Autodesk. There she directed product and industry go-to-market strategy, social/demand/lead generation, channel partner cultivation, customer segmentation/profiling, as well as marketing communications, public relations and acquisition strategies. She also led product management in the company’s Mechanical Software division and was responsible for launching several design, product lifecycle management and SaaS offerings. 

Ms. Discher holds a BS in Mechanical/Industrial Engineering from Eastern Michigan University. In addition, she has an MBA in International Marketing and Finance, also from Eastern Michigan University.

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Siemens PLM Software, a business unit of the Siemens Digital Factory Division, is a leading global provider of software solutions to drive the digital transformation of industry, creating new opportunities for manufacturers to realize innovation. With headquarters in Plano, Texas, and over 140,000 customers worldwide, Siemens PLM Software works with companies of all sizes to transform the way ideas come to life, the way products are realized, and the way products and assets in operation are used and understood. For more information on Siemens PLM Software products and services, visit

Siemens AG (Berlin and Munich)is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for 170 years. The company is active around the globe, focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2017, which ended on September 30, 2017, Siemens generated revenue of €83.0 billion and net income of €6.2 billion. At the end of September 2017, the company had around 372,000 employees worldwide. Further information is available on the Internet at

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Natalie Navales
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