19 June 2007

Xiamen Overseas Chinese Electronic Company Implements UGS PLM Software’s PLM Backbone for Collaborative Product Data Management

BEIJING and NEW YORK, June 19, 2007 – UGS PLM Software, a division of Siemens Automation and Drives (A&D) and a leading global provider of product lifecycle management (PLM) software and services, today announced that Xiamen Overseas Chinese Electronic Co., Ltd. (XOCECO) selected UGS PLM Software’s UGS Teamcenter™ product data management (PDM) solution as the backbone for its first PLM implementation.
UGS PLM Software made the announcement in conjunction with its annual industry analyst event, at which key company executives plan to share the company’s go-forward vision for the PLM and production automation markets.

As one of the leading electronic producers in China, XOCECO manufactures a wide range of quality products such as audio-visual equipment and telecommunication devices, which are sold in China and exported to more than 100 countries worldwide, where its products are known as PRIMA brand.  To meet the challenges of a competitive electronics industry, XOCECO found it critical to take a strategic approach so that manufacturing systems such as MES can be integrated into its PLM system in order to accelerate its overall business performance. 

XOCECO said it hopes to improve the efficiency of new product development and reduce time to market while trimming production costs by leveraging PLM.  The company also said that it believes the selection of UGS Teamcenter will enhance collaboration and coordination among contributors and business systems throughout the product lifecycle.

“China’s manufacturing sector has made great strides in the past few years to emerge as a manufacturing hub,” said Hans-Kurt Lübberstedt, senior vice president, Asia Pacific, UGS PLM Software.  “Particularly in the past few years, companies have recognized the need to innovate more effectively and efficiently to remain competitive in foreign and domestic markets.  PLM is the strategic choice for manufacturing enterprises that seek to maintain their competitive advantage and improve their core product creation competence.”

UGS PLM Software’s China operation is celebrating its 20th anniversary this year.  UGS PLM Software entered the China market in 1987, and established the first representative office in Beijing in 1990, and set up an R&D center in Shanghai in 2004.  Since its entry into the market the company has helped Chinese enterprises transform from “made in China” to “made with China.”

UGS PLM Software China has been honored with Best 10 Product Provider of 2006 award by Manufacture Information Engineering of China magazine (MIE of China). The winners were chosen based on the following criteria: innovation, commitment, impact and driving forces in the market.  In addition, UGS PLM Software China has also been awarded with Best PLM vendor by ERPWorld.net, Top 10 People in the News in 2006 for Chuck Yuan by ERPWorld.net, Editor’s Choice Award for Teamcenter Express by E-Manufacturing magazine.

About UGS PLM Software
UGS PLM Software, a division of Siemens Automation and Drives (A&D), is a leading global provider of product lifecycle management (PLM) software and services with 4.4 million licensed seats and 47,000 customers worldwide.  Headquartered in Plano, Texas, UGS PLM Software’s open enterprise solutions enable a world where organizations and their partners collaborate through global innovation networks to deliver world-class products and services.  For more information on UGS PLM Software products and services, visit www.siemens.com/ugs.

About Siemens Automation and Drives
The Siemens Automation and Drives Group (A&D), Nuremberg, Germany, is the leading manufacturer in this field worldwide. Products supplied by A&D include standard products for the manufacturing and process industries and for the electrical installation industry as well as system solutions, for example for machine tools, and solutions for whole industries such as the automation of entire automobile factories or chemical plants. Supplementing this range of products and services, A&D also offers software for linking production and management (horizontal and vertical IT integration) and for optimizing production processes. A&D employs 70,600 people worldwide and in fiscal year 2006 (to September 30) earned a group profit of €1.572 billion on sales of €12.848 billion and orders of €14.108 billion, according to U.S. GAAP. Further information about A&D is available in the Internet at www.siemens.com/automation.

Note:  Siemens and the Siemens logo are registered trademarks of Siemens AG.  UGS, NX and Teamcenter are trademarks or registered trademarks of UGS Corp. or its subsidiaries in the United States and in other countries.