Transforming model-based automotive and aerospace design

On-Demand Webinar | 32 minutes

Transforming the future with model-based e/e systems development

Model based ee development ensures highest quality information flow for designing vehicles

The increasingly complex world of systems design and engineering is a challenge that is not going away any time soon, especially with the rise of electric and autonomous vehicles. Product modelling in all disciplines, including mechanical, electrical and electronics and software, is necessary to reach ever-increasing profitability and production goals while facing regulatory, safety and security challenges head-on. In this webinar, Siemens senior vice president Integrated Electrical Systems, Martin O'Brien, along with design domain director Nigel Hughes and product manager Jan Richter, discusses how the use of a comprehensive digital twin of both product design and manufacturing can optimize and improve the final output.

Transformative shift to digital vehicle design

Competition and market demands favor companies that are ready to innovate digitally and create products in an agile manner, with great competence on delivery of software functions. These top companies must build virtual vehicles to replace physical assessment of their products. They must run thousands of simulations in order to understand whether vehicles with increasing autonomy can survive on the road and in the air. This webinar will touch on diminishing the boundaries at all levels: mechanical, electronic, electrical, networks, software and simulation that hold innovation in check. Correctly executed, design reuse is enhanced, inter-dependencies understood and hands-off between domains streamlined with traceability across the flow supporting certification of the product.

Martin O'Brien

Senior Vice President of Integrated Electrical Systems, Siemens Digital Industries Software

Martin O’Brien joined Siemens Digital Industries Software from Mentor Graphics, where he served starting in 2001. He established the Integrated Electrical Systems business which he now leads as senior vice-president. He is responsible for product vision, development, and marketing of software products used to design, manufacture, and service complex vehicle systems. The resultant products created a clear leadership in Aerospace and Automotive markets with leading OEMs and Tier 1 companies worldwide and is now leading us into a myriad of adjacent industries.