Beauty and cosmetics is one of the most competitive markets in consumer products. This is an industry that has recorded a significant and strong growth over the past years and is projecting potential for further development. Due to new consumer demands, beauty and cosmetics companies are becoming more innovative searching to upgrade their cosmetic products offering. Speeding up innovation in beauty and cosmetics is key.
This ebook explores the benefits of applying integrated program and lifecycle management to help you launch your products to market faster.
Explore the trends in the Beauty and Cosmetics industry and more
In this ebook, you will learn:
- Market trends in the Beauty and Cosmetics industry
- What consumers are looking for
- The benefits of implementing integrated program and lifecycle management
What is integrated program and lifecycle management?
Integrated program and lifecycle management is a digital thread that links data and processes together.
Companies looking for innovation in the Beauty and Cosmetics industry will be able to understand the interaction between:
- Brand portfolio management
- Program management
- Project management
- Product lifecycle management
The benefits of integrating project management and product lifecycle management (PLM)
Most enterprise applications and all standalone solutions fail to cover the funnel needed for innovation in the Beauty and Cosmetics industry. Quality, costs, and sustainability are being compromised in the overall process. Several solutions offer traditional project management capabilities, but the holistic view is missing. A new approach combines project management with product lifecycle management. This will help companies leverage their intellectual property efficiently and be faster at launching new product initiatives to market.