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A LNS Study: Quality in New Product Introduction

Manufacturers’ need for early visibility into quality issues has never been greater and will continue to accelerate. Heightened market awareness of the outcomes of quality problems that escape into field use creates opportunities for enterprises that are responsive and proactive in their approach to product quality.
Those manufacturers that are slow to react and unprepared for rapid innovation and change face substantial product quality risk, and negative market response if that risk becomes reality.

Thirty-seven percent of quality leaders say “lack of quality culture” is the top roadblock to achieve quality objectives. In fact, many quality leaders have long-recognized that instilling a culture of quality is critical to achieve quality objectives and desired outcomes. One critical element to culture initiatives is early and effective engagement in new product introduction (NPI). Yet, most of the market lacks early and effective engagement of quality processes, insights, and competencies within NPI.

This research spotlight, sponsored by Siemens and developed by LNS Research, describes how quality is a meaningful contributor to NPI success and innovation. In fact, all functional leaders agree that quality is one of the top mandatory success criteria in NPI, giving it similar weight to product performance, cost, and project timing. Quality leaders and their organization can play a vital role in the improvement of the NPI success rate. Download to find out more.


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