18 January 2005

Design Automation Associates (DAA) Joins the UGS Partner Program as a Sales Partner for NX Digital Product Development Software

FOR RELEASE Tuesday, January 18, 2005

PLANO, Texas– UGS, a leading global provider of product lifecycle management (PLM) software and services, today announced the official signing of Design Automation Associates Inc. (DAA) into the UGS Partner Program as a Sales Partner. DAA enters the program at the “Partner” level and becomes UGS’ first reseller to specialize in selling NX™ Knowledge Fusion software and related services.  Knowledge Fusion is the knowledge-based engineering (KBE) capability built into the core of UGS’ NX digital product development software solution.

“After spending the past several years working closely with UGS to build world class KBE applications at Fortune 500 companies, DAA is delighted to strengthen its relationship through the UGS Partner Program,” said John Lambert, president of DAA. “At DAA our vision has always been to create production ready KBE software systems that help manufacturers worldwide harness their domain knowledge to create the world’s most innovative products. As a UGS Sales Partner focused on NX Knowledge Fusion, we will further broaden our ability to help more organizations benefit from this technology and continue to make that vision a reality.”

DAA and its founders have a long history with UGS in using their knowledge-based expertise to develop custom solutions for a wide variety of clients that provided a clear competitive advantage. With an in-depth understanding of the development, application and implementation of KBE technology, DAA will immediately add significant value to any company trying to fully leverage their own in-house product development expertise.

“The Knowledge Fusion capability integrated into UGS’ NX software has long been regarded as the industry’s best implementation of KBE technology in a leading digital product development solution,” said Stephen Brown, UGS vice president of Indirect Channels for the Americas. “DAA has been a major contributor to the development, support and implementation of this technology, and as our first Sales Partner focused on Knowledge Fusion they will play an even larger role in helping our mutual customers realize the incredible benefits of this world-class technology.”

As a Sales Partner, Design Automation Associates will focus on supporting North America, working with the UGS Partner network as well as the direct sales force to continue making UGS, NX, and NX Knowledge Fusion the world class KBE leader.

UGS Partner Program

The UGS Partner Program is a global initiative comprised of nearly 600 businesses worldwide that complement and add value to UGS’ suite of PLM solutions. Members of the UGS Partner Program include suppliers of software, hardware, training and services as well as a variety of academic institutions. All UGS business partners fall into one of four categories – Partner, Open Partner, Foundation Partner or Strategic Partner – corresponding to their level of alignment and integration with the company. The UGS Partner Program is designed to facilitate business relationships with UGS, expand UGS’ market reach and create the PLM industry’s most complete suite of products and services for our customers.


About UGS

UGS is a leading global provider of product lifecycle management (PLM) software and services with more than 3.3 million licensed seats and 42,000 clients worldwide.   Headquartered in Plano, Texas, the company promotes openness and standardization and works collaboratively with its clients in creating enterprise solutions enabling them to transform their process of innovation and thus begin to capture the value of PLM.


Note to editors:  UGS and NX are trademarks or registered trademark of UGS Corp. or its subsidiaries in the United States and in other countries.  All other trademarks, registered trademarks or service marks belong to their respective holders.


The statements in this call/news release that are not historical statements are forward-looking statements within the meaning of the federal securities laws. These statements are subject to numerous risks and uncertainties, many of which are beyond UGS’ control, which could cause actual results to differ materially from such statements. The company has included a discussion of pertinent risk factors in the final offering memorandum relating to our 10% Senior Subordinated Notes, a copy of which discussion of risk factors is available from the company. The company disclaims any intention or obligation to update or revise any forward- looking statements, whether as a result of new information, future events or otherwise.