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Stephen Bashada

Executive Vice President and General Manager, Cloud Application Solutions

Stephen Michael Bashada is executive vice president and general manager of Cloud Application Solutions for Siemens Digital Industries Software, a business unit of the Siemens Digital Factory Division.
In this role, Bashada leads the MindSphere IoT business. MindSphere is the cloud-based, open IoT operating system from Siemens that connects real things to the digital world, and provides powerful industry applications and digital services to drive business success. MindSphere’s open Platform as a Service (PaaS) enables a rich partner ecosystem to develop and deliver new applications. No other IoT provider can drive closed-loop innovation through complete digital twins for products, production, and performance like Siemens.
Bashada is also responsible for the overall cloud strategy for Siemens Digital Industries Software, and operations of the on-line marketplace.
Prior to his current assignment, Steve served as senior vice president of Industry Strategy, responsible for capturing vertical industry-specific PLM requirements and best practices, defining the company’s industry strategy and solutions and providing industry packaging and delivery across industry segments.
Prior to that, Bashada served as vice president of Teamcenter – a position he assumed in 2001 following the merger of Engineering Animation, Inc. (EAI) and Unigraphics Solutions. He continued in this position through subsequent acquisitions and mergers that led to the formation of UGS, which became Siemens Digital Industries Software when it was acquired by Siemens in 2007.
Bashada joined EAI in December 1998 as the director of marketing and was promoted to vice president of marketing in August 1999. He was named vice president and general manager of Open Enterprise Visualization Solutions in November 1999, assuming responsibility for development, marketing, and business operations. While at EAI, Bashada played a key role in the positioning of EAI's visual enterprise process management solutions, development of the marketing and development organizations, and the launch of a variety of collaboration and visualization solutions.
Prior to joining EAI, Bashada served as the president of the Applications Development Division of Sterling Software, and as senior vice president of operations for KnowledgeWare, a $160 million company. In this position, Bashada was in charge of product development, marketing, customer support, and training. He also worked for 10 years with Amdahl Corp. in the sales support, development, and telecom network solutions departments.
Bashada earned his bachelor’s degree in business administration from Georgia State University.

About Siemens Digital Industries Software

Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow. The Xcelerator portfolio helps companies of all sizes create and leverage digital twins that provide organizations with new insights, opportunities and levels of automation to drive innovation. For more information on Siemens Digital Industries Software products and services, visit or follow us on LinkedIn, Twitter, Facebook and Instagram. Siemens Digital Industries Software – Where today meets tomorrow.