Innovation and collaborative, synchronized program management for new programs
Aerospace & Defense
Innovation and collaborative, synchronized program management for new programsExplore Industry
Automotive & Transportation
Integration of mechanical, software and electronic systems technologies for vehicle systemsExplore Industry
Consumer Products & Retail
Product innovation through effective management of integrated formulations, packaging and manufacturing processesExplore Industry
Electronics & Semiconductors
New product development leverages data to improve quality and profitability and reduce time-to-market and costsExplore Industry
Energy & Utilities
Supply chain collaboration in design, construction, maintenance and retirement of mission-critical assetsExplore Industry
Industrial Machinery & Heavy Equipment
Integration of manufacturing process planning with design and engineering for today’s machine complexityExplore Industry
Insurance & Financial
Visibility, compliance and accountability for insurance and financial industriesExplore Industry
Shipbuilding innovation to sustainably reduce the cost of developing future fleetsExplore Industry
Media & Telecommunications
Siemens PLM Software, a leader in media and telecommunications software, delivers digital solutions for cutting-edge technology supporting complex products in a rapidly changing market.Explore Industry
Medical Devices & Pharmaceuticals
“Personalized product innovation” through digitalization to meet market demands and reduce costsExplore Industry
Faster time to market, fewer errors for Software DevelopmentExplore Industry
Small & Medium Business
Remove barriers and grow while maintaining your bottom line. We’re democratizing the most robust digital twins for your small and medium businesses.Explore Industry
Siemens Digital Industries Software Brenda Discher
Brenda Discher is a senior vice president at Siemens, serving in a dual role of leading communications and strategic marketing for Siemens Digital Industries, as well as leading strategy and marketing for Siemens Digital Industries Software. In these roles, she leads industry strategy, business strategy and marketing, and advises on strategic business and technology acquisitions. Discher also manages global branding, communications, and digital go-to-market strategies to establish Siemens as a market leader in the manufacturing industry for enterprise and SMB customers. With over 20 years of success in bringing technology products, brands and businesses from inception to market, she is experienced in driving change, brand innovation and deep customer engagements to ensure customers use and expand their IT investment.
Prior to joining Siemens, Discher spent more than 20 years in various leadership positions at Autodesk in marketing, product management and customer service and support.
Discher holds a Bachelor of Science in Mechanical/Industrial Engineering and a Master’s of Business Administration in International Marketing and Finance from Eastern Michigan University.
Brenda and her family live in the greater Detroit area.
Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow. The Xcelerator portfolio helps companies of all sizes create and leverage digital twins that provide organizations with new insights, opportunities and levels of automation to drive innovation. For more information on Siemens Digital Industries Software products and services, visit sw.siemens.com or follow us on LinkedIn, Twitter, Facebook and Instagram. Siemens Digital Industries Software – Where today meets tomorrow.