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Artwork Development for Sporting Goods & Toys

Artwork Development

Artwork must communicate critical information to the consumer in a way that is consistent with the brand and correctly displays the claims and benefits needed to inspire purchase. Our integrated artwork solution will increase quality and reduce the risk of recall, improve agility and enable designers to focus on the creative design aspects of artwork that enhance consumer conversion and loyalty.

Artwork must communicate critical information to the consumer in a way that is consistent with the brand and correctly displays the claims and benefits needed to inspire purchase. Our integrated artwork solution will increase quality and reduce the risk of recall, improve agility and enable designers to focus on the creative design aspects of artwork that enhance consumer conversion and loyalty.

Artwork Development

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Product recalls caused by seemingly easily avoidable errors in packaging and artwork happen far too often, typically because information exchange between the product and art development teams does not keep up with the frequency of change to the product design.

As a result, most companies now realize that solutions for managing product development must be expanded to include packaging and artwork development as well. Companies must leverage information management platforms to their fullest extent by breaking down boundaries between development teams. Information must be available from a single source and changes must propagate to affected domains instantaneously. This must be supported by a workflow that allows for an optimum number of processes running concurrently, ensuring that dependencies are forced.

Our solutions handle the artwork development process from concept to production artwork, supporting internal and external collaboration and allowing for efficient change management that differentiates between major and minor changes. Instead of wasting time searching for updated information, your creative workforce can concentrate again on being creative. Our solutions manage all relevant product specifications within a single platform, making artwork development more effective and less vulnerable to risk.

Artwork Development

Solution Capabilities

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