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Package design for consumer goods has changed in recent years so that a package that is visually appealing is no longer enough. Consumers want the package to tell them about the product’s composition and its impact on the environment. In addition, online commerce, with direct delivery to the customer instead of a retailer, requires packages capable of withstanding different shipping forces and stresses.
Today’s package designers must optimize the use of material, leverage modern manufacturing possibilities, and offer ways for consumers to completely trace all of the substances used. Today’s best practice requires a combination of technologies encompassed in a single platform that delivers modern design capabilities (for achieving an aesthetic look), feature libraries (for speeding up the design process), and simulation capabilities (for understanding and managing the forces and applied stresses on the package). There must also be a collaboration platform that enables product designers to share information and data with package designers.
Our solution supports this best practice. It is a fully integrated, single suite of tools that enables rapid development of primary, secondary and tertiary packaging, from initial concept to detail package, including full associativity between product and production equipment.
