Artwork is the main communication of brand equity and the critical information needed to inspire purchase. It must be right, compliant and communicate the claims and benefits of the product. Artwork build on the foundation of a PLM will increase agility and quality, reduce the risk of recall, and improve the designer’s ability to focus on creative aspects that drive purchase and loyalty.
Artwork is the main communication of brand equity and the critical information needed to inspire purchase. It must be right, compliant and communicate the claims and benefits of the product. Artwork build on the foundation of a PLM will increase agility and quality, reduce the risk of recall, and improve the designer’s ability to focus on creative aspects that drive purchase and loyalty.
Product recalls caused by seemingly easily avoidable errors in packaging and artwork happen far too often, typically because information exchange between the product and art development teams does not keep up with the frequency of change to the product design.
Companies are now realizing that solutions for managing product development must be expanded to include artwork development and approval as well. Information must be available from a single source and changes must propagate to affected art files; with the rules for effectivity. The right workflow and change control will allow for concurrent approvals; resulting in dramatic acceleration of art approval. From months to days.
Our solutions handle the artwork development process from concept to production artwork, supporting internal and external collaboration and allowing for efficient change management that differentiates between major and minor changes. Information is managed, approved, available for re-use and available at one’s fingertips, ensuring ‘right the first time”, minimizing the risk of artwork related recalls, and enabling an ability to deliver a new artwork file in days and a change in minutes.
Control digital assets with respect to a hierarchy that describe the relationship between product, packaging and artwork. Re-use assets without replication. Prepare for mass change analysis where assets are used.
Allow stakeholders across the enterprise to interact with an accurate, aligned 3D representation of the BOM without asking a designer or being CAD experts themselves.
Take control of your change processes and make decisions on how to go forward depending on the severity of change. Treat change as an equivalent to other development requests.
Secure artwork development procedures using a workflow engine that supports stakeholder management, review and proofing steps and provides a complete audit trail.
Encourage participation across your business with the positive user experience of our PLM, realizing more value from the investement.
Capture, author and manage all requirements for each of your digital assets. Related dedicated briefs as a chapter into singular documents as part of project scope.
Allow stakeholders across the enterprise to interact with an accurate, aligned 3D representation of the BOM without asking a designer or being CAD experts themselves.
Secure artwork development procedures using a workflow engine that supports stakeholder management, review and proofing steps and provides a complete audit trail.
