Markenrichtlinien

Authorized Use of Siemens Digital Industries Software's Trademarks

1. Advertising, Promotional, and Sales Materials
2. Prohibited Uses
3. Websites

General Rules for Proper Use of Siemens Digital Industries Software Trademarks

1. Provide Notice of the Status of the Mark
2. Trademark or Service Mark Should be Followed by the Generic Noun of the Mark
3. Distinguish Between Organizational Entity Use and Trademark Use
4. Never Use a Mark in the Plural, Possessive or Hyphenated Form
5. Attribution

Preamble

These guidelines pertain to Siemens Industry Software Inc., its subsidiaries and affiliates (hereinafter collectively referred to as "Siemens Digital Industries Software"). Siemens Digital Industries Software's trademarks, service marks, logos or images (hereinafter collectively the "Mark(s)") are valuable assets. In following these guidelines, you help us protect our valuable intellectual property rights and strengthen our corporate and brand identities. By using a Siemens Digital Industries Software Mark, you are acknowledging that Siemens Digital Industries Software is the sole owner of the Mark and promising that you will not interfere with Siemens Digital Industries Software's rights in the Mark, including challenging Siemens Digital Industries Software's use, registration of, or application to register such Mark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Siemens Digital Industries Software Mark. The goodwill derived from using any part of a Siemens Digital Industries Software Mark exclusively inures to the benefit of and belongs to Siemens Digital Industries Software. No rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Siemens Digital Industries Software Relationship Manager or send an e-mail to Siemens Digital Industries Software's Law Department at trademarks@ugs.com.

These guidelines are for partners, licensees, authorized resellers, developers, customers, and other parties wishing to use the Marks which belong to Siemens Digital Industries Software in promotional, advertising, instructional, or reference materials, or on web sites, products, labels, or packaging. Use of Siemens Digital Industries Software's Marks for commercial purposes without the prior written consent of Siemens Digital Industries Software may constitute trademark infringement and unfair competition in violation of federal, state and/or local laws. Use of Siemens Digital Industries Software's Marks may be prohibited, unless expressly authorized.

If you are a licensee of a Siemens Digital Industries Software Mark and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines.

A list of Siemens Digital Industries Software Marks, along with proper marking and attribution for each Mark, is located here.

Authorized Use of Siemens Digital Industries Software's Trademarks

1. Advertising, Promotional, and Sales Materials: Only Siemens Digital Industries Software, its and its authorized designees, e.g., subsidiaries, resellers, distributors, partners, affiliates and alliances, may use the Siemens Digital Industries Software Marks in advertising, promotional, and sales materials. Participants of t /he Siemens Digital Industries Software Partner Program may use the Siemens Digital Industries Software Marks only as specified in its Partner Program Agreement and the Siemens Digital Industries Software Partner Program Logo Usage Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by its contract with Siemens Digital Industries Software.
2. Prohibited Uses:
   • You may not use a variation of any Siemens Digital Industries Software Mark for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a Siemens Digital Industries Software Mark for any purpose.
   • You may not combine any Siemens Digital Industries Software Mark with your trademarks, product names or company name.
   • You may not use any Siemens Digital Industries Software Mark or any other Siemens Digital Industries Software graphic symbol, logo, or icon in a disparaging manner.
   • You may not use any Siemens Digital Industries Software Mark, including Siemens Digital Industries Software-owned graphic symbols/logos, or icons, in a manner that would imply Siemens Digital Industries Software's affiliation with or endorsement, sponsorship, or support of a third party product or service.
   • You may not manufacture, sell or give-away merchandise items, such as T-shirts, bearing Siemens Digital Industries Software Marks or any other Siemens Digital Industries Software-owned graphic symbols/logos, or icons, except pursuant to an express written trademark license from Siemens Digital Industries Software.
   • You may not use or imitate any Siemens Digital Industries Software slogan or tagline.
3. Websites: Websites that serve only as noncommercial electronic informational forums concerning a Siemens Digital Industries Software product or technology may use the appropriate Siemens Digital Industries Software Mark, provided such use complies with the guidelines set forth herein. Do not use any Siemens Digital Industries Software Mark in the title of your website or as a second-level domain name. You may not use any Siemens Digital Industries Software Mark without a license or written specifications from Siemens.

General Rules for Proper Use of Siemens Digital Industries Software Trademarks

Whether owned by Siemens Digital Industries Software or by others, a mark should be set off from the surrounding text. If material is being prepared for a printer, methods of distinguishing the mark could include bold face, large type or color to distinguish the mark. The generic noun for the product or service which follows the mark should be in lower case or other different type font.

1. Provide Notice of the Status of the Mark
   Use the appropriate marking symbol in conjunction with Marks. The marking should be used at least once in each piece of printed matter, and preferably in the instance of first use of the Mark. If the Mark is a registered trademark, use the ® symbol which indicates the registered status of the Mark. If the Mark is unregistered, the ™ symbol or SM symbol should be used. Generally, the appropriate symbol appears at the right shoulder of the Mark.
   
   Example: NX™ software
   
   
2. Trademark or Service Mark Should be Followed by the Generic Noun of the Mark
   Trademarks and service marks are adjectives and should, whenever possible, but at least in the instance of first use, be followed by the common descriptive (generic) noun of the product or service. For example, it would be is improper to merely write NX rather than a NX™ software. Use of the Mark in a denominative sense is inconsistent with creation of trademark rights. The product or service should be described by its generic noun, with a trademark serving to distinguish a particular company's product or services from others.
   
   Examples:
   

   Trademark	Generic Noun
   Teamcenter®	portfolio or software
   NX™	software
   Solid Edge®	software

   
   
3. Distinguish Between Organizational Entity Use and Trademark Use
   Many words are used both as a trademark and as the designation of a corporate entity. For example, a word is probably being used in a trademark sense rather than as the name of a corporate entity when the sentence in which the word is used would still make sense when the word "brand" is inserted after the Mark. Do not use the marking notice when the word is being used as the designation of the corporate entity.
   
   
4. Never Use a Mark in the Plural, Possessive or Hyphenated Form
   As a modifier of a generic noun, a Mark should never be used in the possessive, plural or hyphenated form. A Mark should never have prefixes, suffixes or additions and deletions made to it.
   
   Examples:
   
   • Correct : NX™ software is used to address today's most critical…
   • Incorrect : Today's most critical…are addressed by NX's™ software…
   • Correct : By leveraging the serialization of the as-built product structures in Teamcenter® software…
   • Incorrect : By leveraging Teamcenter's serialization of as-built product structures…
   
   
5. Attribution
   Include an attribution of Siemens Digital Industries Software's ownership of its Mark within the credit notice section of your product, product documentation, or other communication.
   
   Following is the recommended format, in which you should use only the product names appropriate for your product or communication:
   Note: NX is a trademark or registered trademark of Siemens Industry Software nc. or its subsidiaries in the United States and in other countries.
   
   Attribution for Marks specific to LMS products is:
   Note: LMS is a trademark or registered trademark of Siemens Industry Software NV or any of its affiliates.