Innovation and collaborative, synchronized program management for new programs
Aerospace & Defense
Innovation and collaborative, synchronized program management for new programsExplore Industry
Automotive & Transportation
Integration of mechanical, software and electronic systems technologies for vehicle systemsExplore Industry
Consumer Products & Retail
Product innovation through effective management of integrated formulations, packaging and manufacturing processesExplore Industry
Electronics & Semiconductors
New product development leverages data to improve quality and profitability and reduce time-to-market and costsExplore Industry
Energy & Utilities
Supply chain collaboration in design, construction, maintenance and retirement of mission-critical assetsExplore Industry
Industrial Machinery & Heavy Equipment
Integration of manufacturing process planning with design and engineering for today’s machine complexityExplore Industry
Insurance & Financial
Visibility, compliance and accountability for insurance and financial industriesExplore Industry
Shipbuilding innovation to sustainably reduce the cost of developing future fleetsExplore Industry
Media & Telecommunications
Siemens PLM Software, a leader in media and telecommunications software, delivers digital solutions for cutting-edge technology supporting complex products in a rapidly changing market.Explore Industry
Medical Devices & Pharmaceuticals
“Personalized product innovation” through digitalization to meet market demands and reduce costsExplore Industry
Faster time to market, fewer errors for Software DevelopmentExplore Industry
Small & Medium Business
Remove barriers and grow while maintaining your bottom line. We’re democratizing the most robust digital twins for your small and medium businesses.Explore Industry
Bringing automotive embedded software in-house
Automotive Software Development: the radically shifting landscape for OEMs and suppliers
New vehicles are adding increasingly complex and highly integrated features, requiring electronic control units (ECUs) with greatly increased processing power. The race to offer competitive feature sets on these highly connected E/E architectures is ramping up the stress on an often already compressed development cycle. In the last few years, more and more original equipment manufacturers (OEMs) have looked to reverse the historical trends for out-sourcing ECU development to Tier 1 suppliers in areas containing IP important to their brands and where new technologies need to be understood. During this webinar, two seasoned experts: Mathias Fritzson, Product Manager for Capital VSTAR and Brendan Morris, Senior Technical Marketing Engineer, will explore this trend, the evolving roles of Tier 1 supplier and OEMs, and present supportive solutions.
Senior Technical Marketing Engineer, Siemens Digital Industries Software
Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.
Product Manager, Capital VSTAR
Mathias has spent nearly 20 years of his career in embedded development and design of software and multiplexed communication for the automotive industry. His interest in automotive systems and technical curiosity has resulted in key assignments scaling from software engineering on large-scale ECU production programs to research programs in functional safety, base technology development, standardization, and verification on bus technology. Mathias has spent the last decade on AUTOSAR, advocating for the use of the standard while conducting product development and making customers successful. Currently, he is the product manager for Capital VSTAR products. Mathias oversees product development and marketing activities.
Sorry, your registration was not successful.
There was an error with the page submission. Please try again. You can also contact firstname.lastname@example.org for support.
Thank you for your registration. You will receive a confirmation email with login information shortly.First time signing up? Please be sure to confirm your opt-in with the email you'll receive shortly.