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Thought Leadership Article

Digitalization: Unlocking unlimited potential for Consumer Products companies

Increased challenges in the consumer products industry are creating dramatic shifts in what companies need to do to stay competitive in the marketplace. Companies must be responsive enough to quickly bring new products to market to win consumers, but precise enough and with the high quality necessary to satisfy regulators.
Digitalization can unlock unlimited potential by enabling them to deliver consumer preferred innovation, at a speed they never thought possible, with productivity and profit that deliver top and bottom line results. This paper from Suzanne Kopcha, Vice President Consumer Products and Retail Strategy at Siemens PLM Software, analyzes the industry trends and explains how digitalization can turn challenges into opportunities.

Digitalization – unlocking unlimited potential for consumer products companies