Land Rover BAR Christening Ceremony - Bermuda, 06 February 2017

Siemens Helps Land Rover BAR Develop America’s Cup Entry

  • Siemens’ PLM software technology helps Britain’s Land Rover BAR team in quest to “Bring the Cup Home”
  • Integrated virtual design to manufacturing environment enables continuous design and quality improvement

For almost three years, Siemens’ product lifecycle management (PLM) software business has been helping Land Rover BAR to design, evaluate, verify and produce Britain’s America’s Cup Class (ACC) catamaran – on-time and on-budget. Over 85,000 hours of design and build have resulted in a 15 meter boat that includes 1200 meters of electronic and electrical cabling connecting 190 sensors and four video cameras. Working with Siemens, the team successfully managed the ambitious schedule using an integrated software environment for product lifecycle development that enabled multiple disciplines to work together seamlessly. The result is a vessel – christened “Rita” today in a ceremony on the island of Bermuda – designed to bring the America's Cup back home to where it all began in 1851.

“Siemens’ software technology has enabled us to simulate, analyze and test design solutions throughout the design and build process,” said Andy Claughton, Chief Technology Officer of Land Rover BAR. “Using this software has saved time and will allow us to continue to make improvements up to the competition, where we hope to bring the Cup home to Britain for the first time in race history.”

Land Rover BAR chose solutions from Siemens PLM Software to adopt an integrated virtual environment for digital modeling and simulation. Software products include NX™ software for product design, Teamcenter® software for data management, the Fibersim™ portfolio of software for composites engineering and the Simcenter™ software portfolio, including Femap™ and STAR CCM+®, for engineering analysis and computational fluid dynamics (CFD) analysis.

To effectively engineer a highly competitive and innovative racing boat, continuous improvements must be made to the design during development. PLM solutions from Siemens allow Land Rover BAR to create the digital twin of their boat for rapid evaluation and collaboration. NX, used for digital design and engineering analysis, enables rapid modifications to boat design during the development phase and automatic revisions to the digital model, based on virtual simulations. By discussing technical changes within the team on the basis of 3D models representing the digital twin, the design is improved more quickly and at less cost. Using Teamcenter as the digital thread across engineering processes allows the team to work with a single source of the latest product data. Teamcenter manages the complete product definition, revisions and the process of introducing changes. It maximizes the power of product and process knowledge to drive productivity and innovation.

“We are proud of our partnership with Land Rover BAR and excited to see Rita compete in the 35th America’s Cup,” said Tony Hemmelgarn, President and CEO of Siemens PLM Software. “To be successful, the race requires teams to integrate seamlessly during development and design, and continue through testing. Our integrated industry solutions, combined with the expertise of the entire design and racing team from Land Rover BAR and partners, has resulted in an impressive world-class racing boat for the British team.”

Siemens PLM Software, a business unit of the Siemens Digital Factory Division, is a leading global provider of product lifecycle management (PLM) and manufacturing operations management (MOM) software, systems and services with over 15 million licensed seats and more than 140,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with its customers to provide industry software solutions that help companies everywhere achieve a sustainable competitive advantage by making real the innovations that matter.

For more information on Siemens PLM Software please see

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Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2016, which ended on September 30, 2016, Siemens generated revenue of €79.6 billion and net income of €5.6 billion. At the end of September 2016, the company had around 351,000 employees worldwide. Further information is available on the Internet at

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. NX, Teamcenter, Simcenter, Femap and Fibersim are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. STAR CCM+ is a trademark or registered trademark of Computational Dynamics Limited.

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