Nuremberg, 25 February 2014

L’Oréal Selects Siemens’ PLM Software to Improve Product and Process Innovation

Company Expects Time-to-Market Reduction and Enhanced Packaging Quality and Accuracy

L’Oréal S.A., the global cosmetics leader, selected Siemens’ Teamcenter® software to help optimize its packaging development processes, reduce time-to-market, and improve product innovation and quality. Teamcenter, the world’s most widely used product lifecycle management (PLM) system, will be deployed globally as L’Oreal’s corporate product data management system and will be used by everyone involved in the company’s product development processes. Teamcenter is developed by Siemens’ PLM software business unit.

“Siemens’ PLM software was selected following an extensive evaluation process which included major providers in the PLM market,” said Martin Rhein, L’Oréal Group Operations CIO. “Teamcenter was selected because of the PLM portfolio’s breadth, adaptability to the L’Oréal Processes and Data Model requirements and user-friendly interface, and because of the knowledge demonstrated by Siemens PLM Software during the selection phase. Naturally, Siemens itself is a large and stable company with a reputation for innovation. This also gives us a lot of confidence in their ability to execute.”

"Siemens PLM Software’s Teamcenter system will help optimize our engineering and manufacturing processes,” said Philippe Thuvien, L’Oréal Group Development and Packaging Director. "It will allow us to share packaging configurations and innovative ideas between different technical departments, standardize specifications, and thus help to reduce time and product cost. We will also be able to capture and manage our corporate know-how, creating a solid foundation for a future of innovation and growth.”

“L’Oreal’s decision to standardize on Teamcenter is a welcome validation of the need for a robust, open PLM platform for the consumer goods industry,” said Chuck Grindstaff, president and CEO, Siemens PLM Software. “Siemens PLM Software is pleased to partner with L’Oréal to deliver a solution that enhances innovation and manages complexity, both of which are requirements for today’s market.”

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The Siemens Industry Sector (Erlangen, Germany) is the world's leading supplier of innovative and environmentally friendly products and solutions for industrial customers. With end-to-end automation technology and industrial software, solid vertical-market expertise, and technology-based services, the Sector enhances its customers' productivity, efficiency, and flexibility. With a global workforce of more than 100,000 employees, the Industry Sector comprises the Divisions Industry Automation, Drive Technologies and Customer Services as well as the Business Unit Metals Technologies. For more information, visit

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. Teamcenter is a trademark or registered trademark of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other trademarks, registered trademarks or service marks belong to their respective holders.

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