11 October 2011

White Paper Reports Italian Manufacturing Companies Intent to Improve Product Lifecycle Processes to Become More Competitive

MILAN, October 11, 2011 – Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services, today presents – in a special event taking place at the Mercedes-Benz Center in Milan - the findings of the first PLM White Paper on the Italian market written by IDC Manufacturing Insights, titled, “The status of PLM in Italy: support the expansion in emerging markets by combining innovation, quality and price,” and sponsored by Siemens PLM Software.

Italian manufacturing companies are currently facing a number of business concerns in the context of the current financial crisis, with “expansion in emerging markets” being the most compelling one along with concerns such as raw material prices increase, costs growth and profitability drop. Focus on product innovation has been identified by respondents as the most effective strategy that companies will have to put in place over the next couple years to overcome their business concerns.

According to the White Paper, Italian manufacturing companies are ready for a big mindset change in order to avoid being outclassed by global competitors. In fact, when asked “which are your company’s strengths today” and “which would be the ones in three years time”, Italian manufacturing companies answered with “product leadership and innovation” – that maintains the first position over the years - and “price leadership or competitive prices” that will gain increasing importance over the next three years. This is a clear sign that Italian manufacturing companies are determined to beat global competition by becoming price competitive while continuing to keep product quality at the top of mind. To achieve that goal, Italian manufacturing organizations recognize the need for an efficient product lifecycle management process. They also identified that the main barriers to achieve that is the lack of suitable IT tools and the organization resistance to change.

“The findings are clear, Italian manufacturers feel a strong need to improve their competitiveness in the current tough market situation,” said Pierfrancesco Manenti, Head of IDC Manufacturing Insights, EMEA. “They want to invest more in product innovation and at the same time become the price leader. To do so, they realize they need to improve their product lifecycle processes and are keen to explore innovative technologies – such as virtual reality or product simulation - that can help them achieving their business goals.”

To download the full IDC Manufacturing Insights White Paper sponsored by Siemens PLM Software please visit: http://www.plm.automation.siemens.com/it_it/about_us/contact/IDC.cfm

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 6.7 million licensed seats and more than 69,500 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About the Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) supports the entire value chain of its industrial customers – from product design to production and services – with an unmatched combination of automation technology, industrial control technology, and industrial software. With its software solutions, the Division can shorten the time-to-market of new products by up to 50 percent. Industry Automation comprises five Business Units: Industrial Automation Systems, Control Components and Systems Engineering, Sensors and Communications, Siemens PLM Software, and Water Technologies. For more information, visit www.siemens.com/industryautomation

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