24 March 2010

Siemens PLM Software Helps Shape the Future of Mobility at VDA Technical Congress

LUDWIGSBURG, Germany, and PLANO, Texas, March 24, 2010 – Dr. Helmuth Ludwig, president of Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services, today discussed, at the Verband der Automobilindustrie (VDA) Technical Congress, how the challenges presented by global megatrends will reinvent mobility.

“Urbanization, demographic shift, climate change and globalization are shaping our future, and the challenges each presents will reinvent mobility,” said Ludwig. “The key for any automaker is to find the right balance between environmental, economic and social concerns, while developing a vehicle people want to drive.”

Global automakers continue to improve efficiency of both gasoline and diesel vehicles and use intelligent features that integrate mechanical functions with electronic controls driven by software to enhance vehicle features. However, research predicts the decrease of the conventional car to begin between 2017 and 2018 at the same time a strong increase of hybrid and electric vehicles begins. Siemens PLM Software provides software solutions to help the automotive industry improve today’s vehicles as well as evolve to deliver the vehicles of the future including hybrid and electric vehicles.

According to Ludwig, there are a number of factors that are important to delivering this future of mobility including electric generation and grids improvements, mobility management systems, energy efficient production and lifecycle management. The automotive and energy industries will collaborate on these technologies to develop mobility solutions that enable the mass production and acceptance of the electric vehicle.

“To successfully develop a vehicle while managing its environmental impact and sustainability, automakers must make many decisions throughout the product development process, from the materials used to how the vehicle will be assembled and serviced. Siemens PLM Software enables the automaker to quickly understand the true impact, implications and tradeoffs of any one decision, and manufacture a vehicle that meets environmental requirements while performing to the customer’s need independent of the propulsion system,” said Ludwig.

Siemens PLM Software’s industry-leading technology is used by automakers and suppliers to collaborate, plan, design and validate the development and manufacturing engineering of vehicles. The software enables shorter product lifecycles, a higher number of variants and flexible production, which allows for a fast reaction to new market demands. From designing safe materials and efficient resource use, to complying with regulations and standards, Siemens PLM Software solutions make it all possible while managing requirements for environmental impact and sustainability.

The VDA’s 12th Technical Congress is March 24-25 in Ludwigsburg, at the Forum am Schlosspark. In addition to lectures and sessions, there also is an exhibition showcasing the latest safety and exhaust emissions systems and vehicles featuring electric powertrains, ranging from passenger cars to trucks and buses.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 6.7 million licensed seats and 63,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About the Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, industrial controls and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 39,000 employees worldwide (September 30), Siemens Industry Automation achieved sales of €7.0 billion in fiscal year 2009. www.siemens.com/industryautomation

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. All other trademarks, registered trademarks or service marks belong to their respective holders

For more information, please visit the VDA Technical Congress online press kit.

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