07 January 2009

Cobra Automotive Technologies Selects Siemens PLM Software's Teamcenter to Enhance Product Development and Engineering Processes

PLANO, Texas and MILAN, Italy, January 7, 2009 – Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services, today announced that Cobra Automotive Technologies S.p.A. (Cobra) has selected Teamcenter®, Siemens PLM Software’s digital lifecycle management solution, to enhance product development and engineering processes.

Cobra, based in Varese, Italy, with operations around the world, will implement more than 100 seats of Teamcenter to improve the company’s product and process data management structure and help reduce time-to-market, development costs and total cost of ownership.

“PLM is more than a tool, it is a powerful technology that impacts the entire organization and we expect it to help Cobra strengthen our standardization initiatives which will allow us to accelerate our development activities, implement a continuous improvement process and significantly reduce non-compliances,” said Graziano Mangiarotti, director, Technical Operation Director at Cobra Automotive Technologies S.p.A.

Cobra’s search for a PLM solution was driven by the company’s global market expansion plan. Based on this plan, Cobra needed to introduce an information system to support product development and engineering processes, provide immediate and secure access to product information, align product release processes for data and related multi-format documentation, and consolidate archives and applications targeted at increasing management flexibility.

“With Teamcenter as our single, user-friendly PLM interface, we will be able to access all product data and stay up-to-date throughout the development process. We will also have an effective classification template for managing product libraries, and satisfy future requirements thanks to the flexibility of Teamcenter,” Mangiarotti concluded.

“Siemens PLM Software is proud that an innovative company like Cobra has selected Teamcenter for its PLM needs,” said Franco Megali, vice president and managing director of Siemens PLM Software Italy. “Teamcenter software’s ability to integrate and provide a consistent solution across the enterprise, combined with its capability to support future growth, will enable Cobra to continue to achieve its objectives.”

About Cobra Automotive Technologies

Cobra Automotive Technologies, based in Italy, is a leading international group in the field of security solutions for the automotive industry, offering a unique integration of Location Based Services and Electronic Systems for the prevention and the management of risks associated with vehicles, such as theft, hijack, fraud and low speed maneuvers. Founded in 1975, Cobra is partner to the main European and Asian vehicle and motorbike manufacturers, for whom Cobra develops solutions integrated in the original equipment. Cobra has direct operations in Italy, Germany, France, Spain, Switzerland, UK, Japan and China with a network in the European and Asian market of approximately 40 commercial partners. Further information about Cobra Automotive Technologies S.p.A. is available www.cobra-at.com.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 5.9 million licensed seats and 56,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, low-voltage switchgear and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 42,900 employees worldwide Siemens Industry Automation achieved in fiscal year 2008 total sales of EUR8.7 billion (preliminary and unaudited).

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. Teamcenter is a registered trademark of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other trademarks, registered trademarks or service marks belong to their respective holders.