UGS Honored with Frost & Sullivan’s Customer Value Enhancement Award

FOR RELEASE Thursday, July 21, 2005

BOSTON– UGS Corp., a leading global provider of product lifecycle management (PLM) software and services, today announced that Frost & Sullivan, a global growth consulting company, presented UGS with the 2005 Customer Value Enhancement Award during the annual Frost & Sullivan Customer Value Enhancement Awards Banquet in Boston. 

The Customer Value Enhancement Award is presented each year to the company that has best demonstrated the ability to expand its customer base, while maintaining its existing install base, with more innovative value creation and enhancement strategies than competing vendors.  This Award recognizes the company’s successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers’ stated needs and requirements.  .

“To receive the Customer Value Enhancement Award is truly an honour for UGS because of our company mantra of never letting a customer fail,” said Tony Affuso, chairman, CEO and president of UGS.  “We recognized early on the key drivers within our customer’s industries and we continue to focus on delivering outstanding collaborative tools that help our customers compete globally and deliver innovative products and solutions.”   

To select the Customer Value Enhancement Award recipient, Frost & Sullivan analysts quantify several market factors for each market participant according to predetermined criteria.  Through primary and secondary research methods, all companies’ market position and market growth are tracked, and those exhibiting significant growth are noted.  Company install base and revenues are compared year to year to monitor customer response and market expansion.  When a company continues to demonstrate solid growth rates, from market expansion and among its install base, it is a candidate for the Customer Value Enhancement Award. 

“We congratulate UGS on this enormous achievement in the PLM industry,” said David Frigstad, Frost & Sullivan chairman.  “We select companies that demonstrate best practices in a variety of regional and global markets, as well as a host of other crucial marketing factors such as leadership, strategy, service, innovation, integration and development.  UGS consistently delivers value to its customers through its PLM solutions, thus helping them introduce innovations.” 

The recipient of the Customer Value Enhancement Award has excelled based on one or more of the following criteria:

• Expansion of installed base
• Implementation of a new or unique product bundling strategy
• Launch of a new product(s) to offer a “one-stop shop” in response to customer demands
• Launch of a new service protocol to improve overall customer ownership experience
• Launch of a new program to help improve the utilisation rates for products or services procured by clients
• Creating new venues, such as online services, for an established product

About UGS
UGS is a leading global provider of product lifecycle management (PLM) software and services with nearly 4 million licensed seats and 46,000 customers worldwide.  Headquartered in Plano, Texas, UGS’ vision is to enable a world where organizations and their partners collaborate through global innovation networks to deliver world-class products and services while leveraging UGS’ open enterprise solutions, fulfilling the mission of enabling them to transform their process of innovation. 

Note to editors:  UGS and Transforming the Process of Innovation are trademarks or registered trademarks of UGS Corp. or its subsidiaries in the United States and in other countries.  All other trademarks, registered trademarks or service marks belong to their respective holders.