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12 October 2005

World's Best Innovators Are "Six Times More Successful" in Getting Better Products to Market Faster, UGS Chairman, CEO and President Tony Affuso Tells Fellow Automotive Industry Leaders

FOR RELEASE Wednesday, October 12, 2005

DETROIT– UGS Chairman, CEO and President Tony Affuso, speaking at the Executive Perspectives: Best Practices in PLM-enabled Business Process Improvement symposium on Tuesday said that product and process innovation is the key to helping manufacturers speed their time-to-market.

“The best innovators are six times more successful in getting their products from development to the market,” Affuso said in a keynote address.  “What’s the key ingredient to that?  It’s innovation.”

Affuso addressed how product lifecycle management, or PLM, meets “the innovation challenge” by leveraging global innovation networks to create and evaluate the multitude of ideas and efficiently drive the best ideas into existing products or to create new ones.

The key to innovation, Affuso said, is collaboration.  “The key is to be able to collaborate across town, across countries, even to the next cube,” he said.  “Global innovation networks help make this happen.”

Affuso also highlighted key ways in which manufacturers can leverage global innovation networks: Information Exchange and Synchronization, Commonization and Re-use, Change Management, Strategic Sourcing and Knowledge-driven Engineering and Manufacturing.

Jim Queen, Vice President, Global Engineering, described the global engineering process and the importance of PLM to his organization.  “Our capability to move quickly in the globalization of Engineering was enabled by laying the early foundation with our IT infrastructure,” said Queen.  “Collaboration among all of our Engineering Centers has increased tremendously, resulting in greater efficiencies and quicker time to market.”

In his remarks at the symposium, GM Executive Director, Vehicle Integration and Performance, Bob Kruse described the use of PLM in the development of the exciting new GM roadster the Pontiac Solstice.  Kruse provided a look at the car and the technology that helped GM rapidly execute a complete vehicle program that remained faithful to the original concept.  This completely new rear-wheel drive small car program was developed on an accelerated schedule, while leveraging the best components in GM without sacrificing original design - an affirmation of the value of GM’s PLM technology strategy.

Held Tuesday at the Marriott Hotel in Detroit, the symposium was sponsored by GM, A.T. Kearney Procurement Solutions, EDS, HP and UGS, a leading global provider of product lifecycle management (PLM) software and services.

This event featured speakers and attendees from across industries, markets and geographies to gain insights into the complexities and challenges of managing strategic partnerships and collaborative relationships necessary to execute successful vehicle programs.

“The Executive Perspectives Symposium provided an atmosphere for interactive discussion on how companies are driving innovation throughout the supply chain to bring more and better products to market faster by leveraging business process improvement initiatives,” said Eric Sterling, vice president of automotive marketing for UGS.  “The goal of the conference was to highlight how UGS transforms the process of innovation for its customers and to show organizations how they can leverage the enterprise value of PLM.”

About UGS
UGS is a leading global provider of product lifecycle management (PLM) software and services with nearly 4 million licensed seats and 46,000 customers worldwide.  Headquartered in Plano, Texas, UGS’ vision is to enable a world where organizations and their partners collaborate through global innovation networks to deliver world-class products and services while leveraging UGS’ open enterprise solutions, fulfilling the mission of enabling them to transform their process of innovation. 

 

Note:  UGS and Transforming the process of innovation are trademarks or registered trademarks of UGS Corp. or its subsidiaries in the United States and in other countries.  All other trademarks, registered trademarks or service marks belong to their respective holders.

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Salim Rahimi
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