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Land Rover BAR (Ben Ainslie Racing)

Read the Land Rover (BAR) Case Study

Land Rover BAR is a commercial sporting team led by Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie. Launched in June 2014, the team’s long-term aim is to bring the prestigious America’s Cup back to Britain, where the first challenge was held in 1851 off the Isle of Wight.

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Watch the Maserati Video

Maserati hopes to boost its position in the premium car market with the new Ghibli, and multiply its sales figures in the process. The end-to-end Ghibli product lifecycle is entirely managed with Teamcenter, with NX for advanced design and Tecnomatix for process definition and virtual simulation of the production. Maserati also uses Simatic IT as the manufacturing execution system for production, monitoring and quality control.

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