Rapid Design and Brand Consistency

A package has dual purpose: it must effectively and consistently communicate the brand message to the consumer, while containing the product in a space-efficient, sustainable, and compliant way. As a result, manufacturers are under increasing pressure to design more innovative packages that satisfy consumers’ desire for environmentally friendly packaging, as well as fulfill retailers’ demand for effective in-store displays.

The Teamcenter product lifecycle management (PLM) platform offers out-of-the-box integration with the NX computer-aided design (CAD) tool for creating and validating the best possible package design aligned to brand requirements. Packaging and artwork development are brought together with the rest of the idea-to-shelf development process, for increased speed to market and confidence in design and label accuracy.

• On-demand visualization throughout the package and artwork development process aids in collaboration and rapid revision. Requirements, design intent and feasibility come together as all stakeholders in the process intend.
• A single source of packaging and artwork knowledge, including drawings, ingredient lists, claims, regulatory marks, and brand assets, increases accuracy.