Successful product commercialization is your company's core innovation goal. Effective delivery to market is central to this effort.

Innovation success does not stop at product design but encompasses every stage of the product lifecycle. Innovation efforts that end at product design risk failure when it comes to commercialization. Without a comprehensive innovation program that includes manufacturing, companies risk delayed market delivery, unanticipated costs, and loss of revenue opportunities. Production efficiency drives innovation success and accelerates product delivery to market by eliminating wasteful processes and non-value iterations during the manufacturing stage.

Innovation projects need to take production efficiency into account as early as possible in the lifecycle process with the following core objectives:

• Product development that includes production efficiencies
• Upfront verification of production efficiencies before committed process plans
• Development and capture of best manufacturing practices
• Continuous process improvement that maximize manufacturing opportunities

Designs that incorporate manufacturability; manufacturing operations that are executed as planned; and, real-time feedback from production that facilitates continuous process improvement all contribute to accelerated commercialization resulting in market leadership and extended returns on innovation investments. Integrating manufacturing into the innovation process, whether production is performed in-house or is out-sourced, eliminates a big unknown and increases predictability, consistency, and significantly improves product quality. Innovation projects that include production efficiency enable commercialization success.