$100+ million in warranty cost savings
Innovation in the auto industry increasingly involves software and electronics. “The standard estimate is that 60 percent of vehicle innovation is now software and electronics, but we tend to believe it is even higher than that,” says Patrick Milligan, Ford’s senior manager for vehicle solutions. Ford’s Sync feature is a perfect example. This is an optional, in-car communications and entertainment system that gives drivers handsfree, voice-activated control over their mobile phones and digital music players.