Razor USA LLC
Products That Move
Razor USA LLC describes its corporate mission broadly. "We offer high quality, innovative youth lifestyle products," says Bob Hadley, the company's product development manager. One of those products, an elegantly simple, manually powered, award winning scooter, made the company's name famous in 2000. That was the year "everyone bought one [a Razor scooter]," says Hadley. The next year, with the market flooded by imitations, was the year "retail buyers wouldn't touch the category," he jokes.
Since then, Razor's primary mission has been to expand the company's offerings, in part to capitalize on the popularity of the original scooter, but more importantly create a long term, sustainable business model. "It is a business necessity to expand the line so there is less reliance on a single item," he explains.
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