Computer simulation supports global expansion efforts
NX I-deas MasterFEM and NX Nastran enable the innovation and fast development cycles required to gain market share from international competitors
Competitors arriving constantly
Foton Lovol Heavy Industry Co., Ltd. designs and manufactures construction machinery, agricultural equipment, vehicles and electric bicycles. The company is focused on innovation and scientific development, using the “Assembling Knowledge and Integrating Innovation” model as a guide. This effort has helped the company expand and grow. In the domestic Chinese market, Foton Lovol has been the leading supplier of combine harvesters for six consecutive years with a market share of 60 percent. Its medium and large tractors as well as one of its three-wheeled vehicles have ranked first in their markets for three consecutive years.
Foton Lovol employs a globalization strategy to accelerate oversea business. With “High Quality, Low Cost, Globalization,” as its philosophy and “High Standards, Precision and No Defects” as its modus operandi, Foton Lovol plans to create the most famous brand in China and a well-known brand all over the world. The company faces fierce competition in this effort, however, as international giants enter the Chinese market one after another. To succeed, Foton Lovol must launch quality products more quickly and deliver innovation continuously.
Product complexity requires simulation
Foton Lovol’s engineers use the NX™ I-deas™ digital product development system from Siemens PLM Software to digitally define new machines. Factors such as strength, durability, reliability and comfort directly determine product quality, which has taken on critical importance. However, it is no longer possible to use traditional calculations in the design process because the structures and working conditions of the machinery have become so complex. Also, product testing is time-consuming and very expensive.
In light of this, computer simulation has become a key element of new product development at Foton Lovol. Engineers use the NX I-deas MasterFEM and NX Nastran® analysis solutions, also from Siemens, to simulate the performance of new designs. Using this software, they analyze physical quantities (such as stress and displacement) and performance indicators (such as fatigue life, dynamic response and strength) under actual working conditions. The analyses they perform include: static characteristics, dynamic response,modal analysis, fatigue,multibody dynamics and buckling. These are performed early in product development to provide quantitative parameters and qualitative guidance to the design process, ultimately helping to optimize designs.
Solid, quantitative benefits
Foton Lovol has found that when computer simulation is used to develop new products, the research and development cycle time is shorter by 30 percent, reliability is improved by 30 percent and the fatigue failure rate is reduced by 90 percent. Management realizes that the technology plays an important role in improving product quality.
For Foton Lovol, the use of the Siemens software is a key element in its strategy for global expansion. This technology enables the company to improve product quality, shorten development cycles and increase the technical content and added value of its products.