Stephen M. (Steve) Bashada is senior vice president of Industry Strategy for Siemens PLM Software, a business unit of the Siemens Industry Automation Division.

Steve and his team are responsible for capturing vertical industry-specific PLM requirements and best practices and for defining the company’s industry strategy and solutions, as well as providing Industry packaging and delivery across Industry segments.

Prior to his current role, Bashada served as vice president of Teamcenter – a position he assumed in 2001 following the merger of Engineering Animation, Inc. (EAI) and Unigraphics Solutions. He continued in this position through subsequent acquisitions and mergers that led to the formation of UGS, which became Siemens PLM Software when it was acquired by Siemens in 2007.

Bashada joined EAI in December 1998 as the director of marketing and was promoted to vice president of marketing in August 1999. He was named vice president and general manager of Open Enterprise Visualization Solutions in November 1999, assuming responsibility for development, marketing, and business operations. While at EAI, Bashada played a key role in the positioning of EAI's visual enterprise process management solutions, development of the marketing and development organizations, and the launch of a variety of collaboration and visualization solutions.

Prior to joining EAI, Bashada served as the President of the Applications Development Division of Sterling Software, and as senior vice president of operations for KnowledgeWare, a $160 million company. In this position, Bashada was in charge of product development, marketing, customer support and training. He also worked for 10 years with Amdahl Corp. in the sales support, development, and telecom network solutions departments.

Bashada earned his bachelor’s degree in business administration from Georgia State University.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 7 million licensed seats and more than 71,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About the Siemens Industry Automation Division

Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, industrial controls and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 33,000 employees worldwide (September 30), Siemens Industry Automation achieved sales of €6.2 billion in fiscal year 2010. www.siemens.com/industryautomation

About Siemens Industry Sector

The Siemens Industry Sector (Erlangen, Germany) is the worldwide leading supplier of environmentally friendly production, transportation and building technologies. With integrated automation technologies and comprehensive industry-specific solutions, Siemens increases the productivity, efficiency and flexibility of its customers in the fields of industry and infrastructure. In fiscal 2010, which ended on September 30, 2010, revenue from continuing operations of the Industry Sector (excluding Osram) totaled around €30.2 billion. At the end of September 2010, Siemens Industry Sector had around 164,000 employees worldwide without consideration of Osram. www.siemens.com/industry