Strategic Product Planning
Bringing an Innovation to Market Starts with an Idea
The successful launch of a new product starts with strategic decisions early in the product development process. In the High Tech and Electronics industry, ensuring that the ideas with the greatest opportunity are aligned with market needs, product strategy, financial impact, resource allocation, integrating partners and production capacity are all necessary for successful product launches. Marketing, product planning, finance, engineering and production organizations are all stakeholders in early decision support. Integrating these front end processes and decision makers together with product development and production operations optimizes the New Product Development and Introduction (NPDI) process and ensures launch success.
Product decision makers are concerned with these critical questions:
- Do we have the access to the best ideas out there to sustain the innovation pipeline?
- Do we have the optimal product portfolio for the current and future marketplace?
- Do we have the capacity and consistency to execute new product introductions?
- Do we have a strategy to manage the creation and evolution of the platforms?
- Do we have the strategic suppliers aligned with the product plan?
These are the tough questions at the innovation’s early phase, the “fuzzy front end” of new product lifecycle. Siemens PLM Software provides an integrated Strategic Product Planning solution that enables decision makers to invest in and execute the most promising opportunities. Our Strategic Product Planning solutions integrate customer needs and requirement management, portfolio planning, program execution, platform management, and strategic sourcing to optimize the product planning process.
Key Features
Siemens PLM Software’s Strategic Product Planning solutions give you the ability to capture, filter, invest and commercialize promising opportunities by engaging partners in the entire innovation network. The solutions help high tech and electronics manufacturers enable the idea generation of a vast innovation community; capture and allocate requirements to technology platform building blocks; build business cases in the context of the product portfolio; plan schedules and tasks; allocate resources for requirement fulfillment; monitor program execution; and engage strategic suppliers and partners early in concept phase. Key benefits include:
- Market focus by implementing a requirements-driven new product planning and fulfillment process
- End-to-end traceability from market needs, to finished goods, to end of life disassembly
- Productivity gains by implementing a platform strategy to maximize the speed and reuse of existing technology assets
- Full visibility into organizational resources so you can make better business decisions on most profitable product development initiatives
- Complete alignment of program and project execution with the strategic needs of your company
- Ensure that portfolio decisions support business strategies by balancing financial impact, investment opportunities, brands, products lines, options, technologies and ideas
- Customer needs collected, managed and connected to business, product and project decisions
- Prioritize resources and investments to drive innovation
- Manage risk and increase execution predictability and quality
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Additional Resources
- Requirements Management
- Systems Engineering
- Product Variation and Derivative Management
- Teamcenter Integration with Sparx Systems Enterprise Architect
- Teamcenter Integration for Matlab, Simulink and Stateflow
- Customer Needs Management White Paper
- Collaborative Requirements Management White Paper
- Teamcenter for Systems Engineering White Paper
- Enabling Innovation through Integrated Systems Engineering
- AMR Research: Conquering the Fuzzy Front End of Product Development
- Strategic Product Planning - Building the Right Products
- Portfolio, Program and Project Management
- Portfolio Management Best Practice Brief
- New Product Development White Paper
- Aberdeen Group: The Product Portfolio Management Benchmark Report
- Program Execution Management
- Establishing Effective Metrics Best Practice Brief
- CPDA: Requirements Management with PLM