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The charity premiere of "A Car is Born," which was held on Monday, Dec. 5 at Detroit's Fox Theatre, raised $30,000 for Focus: HOPE. See related news release and photos below.
Focus: HOPE, a nationally recognized civil and human rights organization, uses intelligent and practical action to fight racism, poverty and injustice.
A "Car Is Born" aired on WTVS, PBS Channel 56 in Detroit on Dec. 20. National air dates for 2006 will be posted on this site.
To purchase the "A Car Is Born" DVD
please visit Blue Sky Productions.
For more information contact Karen Newman.
From Horseless Carriage to Virtual Reality
We've come a long way. View the story of manufacturing in the auto industry from the early days to the digital environment of today.
"A Car Is Born," the first TV documentary to cover the history of the product development process in the automotive industry, uses historical footage, modern video images and interviews with some of the top executives in the industry.
The program takes viewers through all the steps needed to develop a new car:
- Product planning
- Styling and design
- Engineering
- Testing and Development
- Manufacturing
Each segment describes how today's modern digital technology has dramatically changed the development process. "A Car Is Born" literally starts with the horseless carriage and takes the viewers into the world of virtual reality.
John McElroy, noted automotive analyst and president of Blue Sky Productions, is the executive producer of "A Car is Born." In addition to the incredible video footage that John has acquired to support the story, he uses exclusive interviews from executives at General Motors and Ford:
- GM - Gary Cowger, Jerry Elson, Bob Lutz, Jim Queen and Ralph Szygenda
- Ford - Peter Horbury, Roman Krygier, Phil Martens and Al Ver.
Featured Photos From the Event | See all photos
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Eric Sterling, vice president of automotive marketing for UGS; Phil Martens, COO Plastech Engineering, Eleanor Josaitis, CEO and co-founder, Focus: HOPE; John McElroy, executive producer of "A Car is Born" and host of the television program “Autoline Detroit”; Ralph Szygenda, CIO, GM at the "A Car is Born" premier held at the Fox Theater, Detroit |
Eleanor Josaitis, CEO and co-founder, Focus: HOPE recognizing Eric Sterling, vice president of automotive marketing for UGS (left) and John McElroy, executive producer of "A Car is Born" and host of the television program “Autoline Detroit” (right) |
Eric Sterling, vice president of automotive marketing for UGS presenting the ceremonial check for $30,000 to Eleanor Josaitis, CEO and co-founder, Focus: HOPE |
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"A Car is Born" premier held at the Fox Theater, Detroit |
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