Powering New Product Development and Introduction (NPDI): Teamcenter 2005 Unveils New Capabilities for NPDI
Industry analyst surveys suggest that by 2010, products that represent close to 70 percent of most companies' revenues today will be obsolete. Based on a survey of 650 companies, some 86 percent of new product ideas never make it to market, and of those that do, between 50 percent and 70 percent fail. Clearly, generating good, new ideas; defining market-savvy requirements; and establishing a product development process that brings those products to market in record time is essential to survival.
With the launch of Teamcenter 2005, UGS addresses new product development and introduction (NPDI) with robust new capabilities to support ideation, requirements creation and management, and collaboration. With Teamcenter® software, customers can optimize the steps that need to be taken in the process of selecting a new product idea and executing upon it:
Innovation capture: Gather ideas with a wide net
A key element of company success is the ability to get closer to market needs and generate, understand, and evaluate ideas. There's usually no shortage of ideas. The key is to be able to actively encourage, source and embrace ideas with as wide a net as possible; and then to build upon the ideas through a managed process of discussion and collaboration. Teamcenter provides a flexible, collaborative environment where ideas can be fostered, gathered, shared and discussed within your organization, your partners and your market.
Innovation exploitation: Link innovative ideas to product development
With the identification of promising innovations, it's critical to ensure that product development can meet the challenges of bringing those innovations to profitable reality. All ideas, be they disruptive or sustaining, need to be objectively evaluated with respect to their ability to support the investments and profit cycles that products represent.
Teamcenter provides a collaborative, decision-support framework where promising ideas can be objectively investigated, evaluated, compared and communicated among all key participants in the product lifecycle. By tightly linking the up-front process of innovation to functional execution, innovative ideas and market requirements can be tied directly to the product development process.
Innovation execution: Manage and coordinate NPDI
The ability to efficiently execute on innovation relies on having the most effective downstream processes synchronized and aligned to deliver products that meet market needs. Teamcenter provides the most comprehensive portfolio of product lifecycle management solutions to enable the process of product development, design, manufacture, production and delivery. More specifically, Teamcenter helps organizations more efficiently manage and coordinate new product development and introduction to accelerate success.
Teamcenter provides a framework for product portfolio management. Its program and project management solution, married to repeatable process execution, offers the first truly sustainable platform for portfolio management. With Teamcenter, executive visibility isn't limited to the planning process. The integration of product portfolio management with the overall PLM infrastructure allows product requirements and program performance to be tracked and sustained through the entire product lifecycle.
Combined with "NX™ software, UGS' digital product development portfolio, and Tecnomatix™ software, UGS' digital manufacturing portfolio, "Teamcenter leads the industry in harnessing the creative currency of innovation, validating it and delivering it.
Innovation delivery: Successfully package and introduce new products
Innovation does not stop with development and manufacture. Innovations need to be packaged and rolled out to their target markets to achieve maximum business success.
Teamcenter provides a framework of lightweight planning and execution tools for sales and marketing to help ensure that the whole company can support their endeavors. In addition, Teamcenter provides key capabilities to provide development with immediate feedback from customers and field sales.
Innovation network: Harness innovation for enterprise-wide performance
The process of nurturing, developing and bringing new products to market is one of the most misunderstood and poorly managed business processes. The vast majority of executives feel that their new product development and introduction process are not under financial or strategic control.
Teamcenter drives performance and productivity across programs, and across the wider enterprise, by harnessing innovation from distributed divisions, partners, and suppliers. Teamcenter's flexible portfolio of process-focused solutions links all participants throughout all phases of the lifecycle in an innovation network to balance functional excellence with connection to the wider enterprise.
Teamcenter delivers a modular suite of industry-leading solutions for product development that allow all contributors -- engineers, designers, analysts, machinists, production planners, suppliers, sales and marketing, distributors and partners -- to work with a combined sense of purpose within a single, shared, source of product and process knowledge.
For more information on UGS' approach to NPDI, ask your UGS sales representative for details and read the "Powering new product development and introduction" executive brief.
